Learn more
Learn more
TOKEN2049, Singapore
TOKEN2049 is a crypto conference held each year in Singapore and Dubai. The 2025 Singapore edition brought more than 25,000 attendees and 7,000 companies to Marina Bay Sands. We led the design of the event identity.
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The job
The brief covered everything an attendee would see. The key visual came first, followed by the stage design, speaker cards, badges, wristbands, signage and print, and the event website, which we designed and built. The first files and the opening were a few months apart, so the work ran in daily rounds with the TOKEN2049 design team.
The people
The project came through Akka Studio. These are the people who worked on it and what each of us did.
Hristijan
CEO of Akka Studio. Brought in the project and managed the relationship with TOKEN2049’s senior team.
Rainy Wong
Design lead at TOKEN2049. Reviewed the work with us every day.
The Akka team
Developed the event website from our design.
Milos
Lead designer. The key visual, the stage, speaker cards, badges, signage, print and the design of the website.
Scope
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Key visual
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Stage
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Speaker cards
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Badges
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Print and signage
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Website
The key visual
The final key visual on the main stage. It is built on a single dot grid, and every other piece of the identity was drawn from the same grid.
Key visual directions presented to TOKEN2049. The client chose the direction on the right.
The system
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Oswald Bold for the headlines
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Open Sauce Sans for everything else
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One blue
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The dot grid
Every application at the event was built from these four elements.
The stage
The stage design
The built stage on the first morning
Badges
Attendee, speaker, special access and media. The back of each badge carried the venue wifi details.
Print and signage
Stage LED
Speaker cards
Hanging sign
Registration desk
Lanyards
Side quest
Homepage
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Speakers
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After Singapore
After Singapore 2025, the identity was carried into TOKEN2049 Dubai and into the next Singapore edition. The key visual changed for each edition. The layout, the typefaces and the colours stayed, and the event website is still largely built on the same system.
What came back
“We are overflowing with gratitude for the phenomenal team at AKKA Studio. Their support for our TOKEN2049 presence was nothing less than transformative.”
They navigated every impossible deadline and last-minute request with breathtaking skill and unwavering patience. The core assets they delivered were not just designs; they were the heart of our event, executed with pure brilliance.
Rainy Wong
Design lead at TOKEN2049
