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SECURITIZE, UNITED STATES
Securitize runs the regulated plumbing behind BlackRock's BUIDL, the NYSE's tokenized stock and a dozen other real-world assets moving onchain. We designed and built the website that carries that story, hero to footer.
THE BRIEF
Securitize was about to list on the NYSE. The site had to carry a regulated, trillion-dollar pitch to institutions without losing the people hearing about tokenization for the first time.
THE TEAM
Akka Studio, plus the client side.
STRATEGY
We ran the relationship and the calls, and turned them into the brief.
CLIENT
Feedback on the design came over Slack.
BUILD
We built it in Webflow.
DESIGN
The page, the type, the motion.
WHAT STAYED
The message, the numbers and the brand navy.
Brand navy
#000026
Brand blue
#1A7CFD
WHAT CHANGED
The section order, the type, and the whole visual rhythm.
TYPE
PP Editorial New and Geist
STRUCTURE
Hero, big number, quote, three pillars, stats, institutions, NYSE listing, footer
REFERENCE
Clean financial sites, nothing crypto-flashy
BACKGROUND
Dark navy first, built to hold its own next to NYSE and BlackRock.
THE SCALE
Securitize isn't a startup pitching a vision, it's regulated infrastructure already moving real money. The site had to carry that weight in five numbers, not just a tagline.
001/
$400 trillion
The size of the private-asset market moving onchain.
002/
$4 billion+
Already tokenized through the Securitize platform.
003/
580,000+
Investor accounts live on it.
004/
15+ chains
Where Securitize settles tokenized assets.
005/
SECZ
Securitize's own stock, tokenized on the NYSE the day it listed.
FIVE NUMBERS, SCROLL ( + )
FIVE NUMBERS, SWIPE ( + )
The homepage
The headline states the stakes immediately, trillions in assets moving onchain. From there the story runs in one line: dark hero to the NYSE listing.
A $400 trillion number, stated plainly, no stock photo behind it.
Carlos Domingo's own words on video, not a quote card.
Three pillars: bigger markets, faster opportunity, built for what's next.
The stats that back it up: $4B+ tokenized, 580,000+ accounts, 15+ chains.
Six institutions that chose Securitize, BlackRock to the NYSE.
The NYSE listing itself, told as its own moment, SECZ onchain from day one.
A dotted globe and the close: where tomorrow invests.
%20(1).webp)
THE ASSETS
Carlos Domingo
Co-Founder & CEO
By the numbers
$4B+ tokenized, 580K+ accounts
The institutions
BlackRock to Hamilton Lane
NYSE
Where SECZ trades
Markets are bigger
Real-world assets, onchain
Where tomorrow invests
The site's closing line
THE RHYTHM
Most fintech sites pick one mode and stay there. Securitize's real site alternates: dark navy for the big claims, soft blue-white for the proof. We kept that rhythm and built every section to switch cleanly.
Dark
The hero, the quote, the stats, the NYSE listing. Reserved for numbers big enough to carry it.
Light
The three pillars and the institutions grid. Where the proof needs to be read, not felt.
